“Management professionals using innovation to develop society sustainably.”
A vision that
drives
the future
An organization of management innovation for sustainable regional development.
Explore our directionThe ideas that
guide the organization
“Develop ethical, professional management practitioners who contribute to society.”
“An organization of management innovation for sustainable regional development.”
Our Missions
Four missions connecting education, innovation, society and culture.
Workforce Development
Develop high-quality management professionals support national target industries with learning integrated with real practice and digital technology in management
Research & Innovation
CreateResearch & Innovationin management for practical benefit to society create commercial value and strengthen the national economy
Academic Services
forAcademic Servicesfor society through management knowledge and innovation to develop communities organizations and businesses sustainably
Arts & Culture
Preserve Arts & CultureThai while building cultural enterprises founded on creativity and sustainable development.
Development
Goals
Build a modern organization that uses management expertise and innovation to advance the region and nation.
isModern Organization
Be a regional organization to develop the economy and community cultural enterprises through management innovation
Develop personnel visitorswith management expertise support national target industries
Development Strategies
Five strategic directions connecting local identity, research, business, culture and technology to move the organization forward.
Build distinctive management excellence based on Brand Assetsarea-based identity
↗Create research for area-based development and generate economic value
↗Create innovative Academic Servicesthat creates business opportunities
↗Create cultural heritage through sustainable cultural enterprise
↗Build modern management systems to support future change
↗Desired Outcomes
Practice-oriented Professionals
Impactful Research
Regional Economy and Society
Sustainable Quality of Life
Cultural and Environmental Heritage
Modern Organization
Identity: “Creating professional practitioners”
ENTREPRENEUR
Expert
Professional expertise
Network
Build collaborative networks
Technology
Information technology skills
Responsibility
Responsibility to self and society
Ethics
Integrity and ethics
Polite
Polite Courteous Gentle and approachable
Respect
Respect and acceptance of others
Electronics
Uses electronic communication systems effectively
Nature Minded
Environmental awareness
Emotion
Emotional intelligence
Unity
Unity and teamwork
Reason
Reasoned and mindful judgment